10 Tips for Creating Branding Identity
Branding is an important aspect of a business enterprise because its brand becomes its identity and tells its prospects about the field in which the business operates and the products or services that it sells. The brand is also considered very important for advertising purpose because it is what prospects will see at every corner of streets and roads. This is the reason why companies usually work with an advertising agency to plan their branding campaign. Check out below ten necessary to have a successful branding campaign:
1. Plan a good strategy from the start
It is important to outline the branding strategy that will be employed in the campaign from the start. Make sure that both the client and the agency have unanimous agreement with the outlined strategy.
2. Pay special attention to the brief
Creative design concepts should be accompanied with thorough briefing. It is important that a brief being implemented is taken from a clear brand strategy because the brief will guide both the client and the agency to rationalize the design decisions.
3. Do comprehensive research on the client and its brand
The brand should perfectly represent every important aspect of the client. Therefore, thorough research on client is necessary to find out all aspects of the business undertaken by the client. A successful branding campaign should be precise in defining the client’s business niche, target market, and promotion patterns.
4. Evaluate the client’s expectations
The client certainly expect a particular goal from the cooperation. The agency should be aware of such goal and design the campaign concepts accordingly. Research on the client’s expectations will also help the agency find out how thoroughly the client understands the details of the campaign.
5. Research on competitors
The designed brand will be put in public areas in the form of printed advertisements. In order to make those advertisements visible, they have to appear unique and stunning. Research on competitors’ advertisements will help the agency outline the most appropriate design for the client’s brand.
6. Pay attention to all aspects of the brand and not only to the logo
Although a logo is the primary aspect of a brand, it is important to make sure that the other aspects of the brand are also taken into consideration when designing advertisements. Larger components, such as illustrations and texts, should receive enough attention. A perfect harmony between those components should also be maintained.
7. Treat the client professionally
The client relies on the agency to outline the former’s branding policy. That doesn’t mean, though, that the client plays no role in the outlining process. The agency should actively encourage the client to participate and contribute because the client is more knowledgeable about its business features.
8. Keep it simple
A design concept doesn’t necessarily have to be very sophisticated and cumbersome. By limiting the number of colors and other elements used in the design, the design will look clearer and understandable. Focus only on the client’s identity so that the design can truly represent that identity.
9. Everything has special element
When the agency does research on its client, it is important that the former tries to detect the latter’s unique feature and specialty. Find out that special element and include it in the design concept. This small addition can really boost the effectiveness of that concept.
10. Mind updated branding trends
The agency should keep its service updated. There are many online resources that can help the agency understand such important concepts as smart branding, branding soul, corporate branding, branding success, and branding project collaboration.